Holographic Transport: Chicago: Highball

Highball borrows the super glue from the office supply cabinet and sends us this vision quest from Chicago:
"Holographic advertising has hit the Chicago transit system and is a very cool example of the future of billboards. While the Blue Line train is underground in between two downtown stops, a startling image of a Nissan sports car randomly appears outside the window along the otherwise pitch black tunnel wall. At first you think you are creating it in your mind or that it is instead simply a reflection of an advertisement on board the train. But it is in fact an image that floats along the wall with you as the train zooms along. The ad is clear but yet faint enough that you may not see it if you are not looking out the window."
+Zebra Imaging.
+W4 Photog: U2, Twickenham, London, 18 June 2005.