Sky Dive: Urban Beach Opens: NYC
Goldeluxe, one of our New York based blond bombshells sends word that there is a new club opening up atop the Sky Studios on July 2nd. Diesel is converting the space to the 'Dive Inn' club with pool, bar and all the other summertime necessities. We're not really a fan of pretending to be at the beach while stuck in the concrete jungle of a city but this sounds pretty good to us. In London, the Berkeley Hotel's roof-top pool is also a suitable replacement for sandy shores.
+Diesel Dive Inn, Sky Studios, 704 Broadway, New York, membership required.
+Berkeley Hotel, Wilton Place, London.
+Grand Hyatt, Tokyo.
+Penninsula Hotel, Hong Kong.
posted by W4 at 10:05 PM
2 Comments:
Where does one get an "Issued Dive Inn Card #?"
FROM 12 July NYTIMES:
On lower Broadway the Diesel clothing company is sponsoring a rooftop party it calls "Dive Inn" every other Saturday through Sept. 12. The setting is a 12th-floor penthouse with a lawn and a pool attended by chiseled male lifeguards. In the name of promoting itself, Diesel sent membership cards to 300 people it considered influential - magazine editors, D.J.'s and assorted scene makers - with a pitch that is downtown-arch: "We know, we know, New York is saturated with private open air pool decks, particularly ones atop palatial penthouses replete with sculpted outdoor gardens and sun-drenched pools. Seems there's one on almost every corner. But we at Diesel thought there's always room for one more."
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