23 June 2005

UES and Beehives: Don't Call It A Comeback


W4: June: Paris: The Beehive is back!

The Upper East Side is apparently making a comeback. Sadly it is the dirty hipsters who are moving in. And we know what W4 thinks of them. But leave it to Frederick Lesort owner of Frederick's (the W4 PR Girls favorite) to put it into perspective. From today's NY Post:

"I've lived in New York City for 24 years, the bulk of it downtown, and I just moved uptown yesterday," says Frederick Lesort, owner of the eponymous uptown private club and a newly opened restaurant on Madison Avenue.

"I love the luxury of living next to Central Park," he rhapsodizes. "I love the style, the elegance, the architecture. People uptown make more of an effort to get dressed up; uptown is a bit more civilized on the weekends. I would never go out downtown from Thursday night through the weekend - someone described it as Six Flags Great Adventure."

Lesort - who also moved to be closer to his two establishments - also believes it's easier to cultivate and keep a clientele uptown, because people care less about the ephemeral heat of a place than how they're treated and the quality of service.

"Uptown may not be the trendiest crowd, but it's a much better clientele," he says. "It's more faithful. You don't have to be the hottest, trendiest restaurant. You just have to take care of people. The social aspect of it is not so crucial. But downtown, a place has to be trendy - and even if it is, within three months that's over, and it has to close."

In related news, the NY Times is calling the South Bronx 'trendy'. We'll if a bunch of writers think bullet hole in your Bentley and a crack dealer on the corner is trendy they are morons.
+"Down With Uptown," 23 June, NY Post.
+"Goodbye South Bronx Blight, Hello Trendy SoBro," 24 June, NY Times.
+"Mama Said Knock You Out," LL Cool J.

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