Selfish is Good: AMEX: Red Card

Being selfish can be good. At least that is the thesis behind the new American Express Red Card which recently launched in the UK and is being pushed by Bono. Every time you charge something a percentage of your purchases goes to the Global Fund. If you spend up to £5,000 in any year, Amex transfers, on your behalf, 1% of that spend to Global Fund − financed programs in Africa which positively impact the lives of women and children affected by HIV/AIDS. Over £5,000 of spend a year and that percentage increases to 1.25%. Now the question is, can your recent dinner at Le Caprice now be considered tax deductable?
+American Express: RED.
+The Global Fund.
+Red Tune: Red Red Wine: UB40 [ITunes]
+Red Meat: Le Relais de Venise, 120 Marylebone Ln. London, +44 207 486 0878.
+Le Caprice, Arlington St. London, +44 207 629 2239.